This is how every project begins. Your answers shape the strategy, content, and design direction for your new website. Expect this to take about 10 minutes.
Business name
Your name
Email address
Phone number
Location
What does your business do? (Describe it in a few sentences, as if you were explaining it at a barbecue)
Who are your ideal customers?
What makes you different from your competitors?
Do you have an existing website? (Paste the URL if yes)
What are the main goals for your new website? (e.g. generate leads, sell products, showcase work, automate bookings)
What pages do you think you'll need?
Any specific features or functionality? (e.g. contact form, booking system, blog, online payments, client portal)
Any tools or integrations you currently use? (e.g. CRM, accounting software, email marketing)
Are you interested in any additional services? (e.g. logo/branding, copywriting, SEO, photography)
Share 1–3 websites you like the look of (paste URLs)
What vibe fits your brand? (e.g. professional, minimalist, bold, playful, luxurious, organic)
Anything you definitely don't want? (Colours, styles, layouts)
Brand colours (hex codes or descriptions)
Font preferences (if any)
What tone of voice fits your brand? (e.g. formal, conversational, humorous, authoritative)
Do you have professional photography? (Yes / Some / No — I'll need photography / No — please use stock)
Do you have testimonials or reviews? (Paste them here or tell me where to find them)
What's the one thing you want visitors to know immediately?
Domain name (if you have one)
Domain registrar (e.g. GoDaddy, Crazy Domains)
Current hosting provider (if any)
Business email provider (e.g. Gmail, Outlook, Zoho)
Target launch date
What's your budget range for this project? (+ GST)
What matters most to you? (e.g. fast loading, visual impact, ease of use, SEO, conversion rate)
What kind of ongoing support will you need? (e.g. just hosting, occasional content help, regular managed updates)
Questions, concerns, ideas, or anything else on your mind
Once you're ready, please email any assets you have directly to [email protected] using the subject line [Your Name] — [Business Name] Assets.
What do you have available to send? (e.g. logo files, brand guidelines, pricing documents, FAQs, testimonials, case studies, staff bios, service descriptions, price lists, menus, professional photos)
Once you submit this questionnaire, I'll review your answers and be in touch within 1–2 business days to book a quick call.
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