The proof is in the work

HOSPITALITY

Good Spirits

Good Spirits Hospitality own nine venues across two cities and needed to bring everything under one roof. I spent a month in strategy workshops with their team defining the umbrella brand and the identity of each establishment, then visited every venue to shoot fresh photography of the team, the food, the drinks, and the spaces. From there I designed and built a website that ties it all together… the imagery captures the warmth of the brand, the copy (by Monica at Mark My Words) cements their tone, and the design brings it home in a way that feels exactly like walking through their doors.

CRISIS RESPONSE TOOL

Fuel Impact

Fuel Impact is a free web app I designed and built in a single night during New Zealand’s 2026 fuel crisis. It shows households exactly what rising fuel prices are costing them – not vague national averages, but their actual number based on their car, their fuel type, and how far they drive each week.

I designed the full interface. It includes a searchable database of 526+ vehicles with verified fuel efficiency data, fuzzy search algorithm so people can find their car without knowing exact model names, and contextual features like a commute calculator, practical offset suggestions, and a shareable results breakdown. The app also supports international users who can enter their own local fuel prices.

BRAND STRATEGY PLATFORM

Bearing

Bearing is my own product… an AI-powered brand strategy platform I’ve been designing and planning from scratch. It takes the exact workshop methodology I’ve used with clients for over six years and turns it into a guided digital experience that any business can use to define who they are, what they stand for, and how they show up in the world.

I’ve designed every screen, landing page, customer dashboard, conversational workshop interface, a 15-section digital Brand Bible viewer, and an admin panel. Beyond the UX/UI, I wrote a 70+ page master planning document covering the full product architecture, customer journey, pricing model, go-to-market strategy, and technical specification. The whole thing is built on a design system I created from scratch with shared tokens, components, and two distinct visual modes for public and app pages.

Currently in development and easily the most ambitious project I’ve worked on.

LEGAL SERVICES 

Sellars Law

Sellars Law is a long-standing legal practice with deep roots in the Kaipara, Mahurangi, and Rodney regions, tracing back to the 1930s. Over the decades, the firm has grown from a small family-run office to a trusted network of law offices across Wellsford, Helensville, Warkworth, and Mangawhai. I worked closely with Sam Bradford and the team to design and develop their new website, shaping a modern, user-friendly platform that reflects their history while speaking directly to their clients and communities today.

INFORMATION HUB

Infolog

Infolog has been a client since 2015. This is the second full website build, following the original site I designed as they were scaling their information services platform for government and corporate clients.

Infolog operates at the intersection of data management, compliance, and decision-support. Their product, the Infolog Information Hub, is a centralised platform built in collaboration with major government agencies and developed to meet strict privacy, audit, and procurement requirements. The challenge with their web presence has always been the same: making something complex feel clear and credible without dumbing it down.

Beyond the website, I support Infolog with layout design for internal and brand-facing documents and UX/UI work on their digital product.

MENTAL HEALTH PODCAST 

The Brave And The Wild

The Brave and The Wild is a mental health platform and podcast sharing raw, honest conversations with everyday people. Blending personal storytelling with expert insight, it creates a space for resilience, self-awareness, and the unpredictable nature of being human. From brand strategy and identity to website design, photography, content creation, and social marketing, I led the full creative direction and execution of this project. The result is a purpose-led brand and evolving digital platform that normalises mental health conversations, provides practical tools, and builds a growing community around the power of meaningful yarns!.

BUSINESS BROKERAGE

Velocity Capital

I worked with Jeremy on a full redesign of the Velocity Capital website to modernise the previous site and build in functionality for future growth. Velocity Capital are transaction and deal advisers helping business owners with revenues between $5M–$100M navigate sales, acquisitions, and growth strategies. They take a refreshingly human approach, more firm handshake than flashy PowerPoint… putting relationships, trust, and real results ahead of corporate fluff. The result is a clean, modern site that reflects their boutique, relationship-driven ethos and sets them up for what’s next.

Jeremy’s feedback on launch? “F**ing love it! Rock star!”*

HEALTH & WELLNESS

Curated Wellness Co.

The Curated Wellness Company sells premium saunas, ice baths, and wellness equipment. I designed and built them a Shopify store that brings that luxury experience online, with a design that lets the products breathe and a shopping experience that feels as considered as the products they’re selling. Clean, premium, and built to convert browsers into buyers.

BUSINESS

ChamberWorks

ChamberWorks is a partnership between the New Zealand Chambers of Commerce and the Ministry of Social Development, connecting businesses with pre-screened candidates and free upskilling tools. Two big organisations, one shared goal… help NZ businesses hire better and build stronger teams.

I built the brand from scratch and designed the full website. The challenge was making something that felt accessible to a small business owner in Whangarei and a large employer in Auckland at the same time. It needed to be clear, practical, and trustworthy, no corporate jargon, no friction. The design keeps things simple – clean, practical, and easy to navigate. No clutter, just a clear path to the tools and support businesses are looking for.

MENTAL HEALTH SUPPORT

First Steps

First Steps is a nation-wide initiative, provided in collaboration with The Ministry of Business Innovation and Employment, the Ministry of Health, the Auckland Chamber of Commerce and the Employers and Manufacturers Association. It is confidential and free to access. It is a space that encourages business owners, managers and employees to prioritise wellbeing and awareness, so they can continue to grow impactful and profitable businesses while living balanced and fulfilling lives.

WILD FOOD & ADVENTURE

Eat What You Kill

Eat What You Kill is a community-driven lifestyle brand that bridges wild food, adventure, and wellbeing. Built from the ground up, the brand blends storytelling, sustainability, and mental health into a unique social initiative with a global reach. From strategy and identity to content and execution, I led the end-to-end development of EWYK, crafting the brand’s visual identity, designing and building the website, producing original photography and recipes, and shaping its social presence and marketing. The result is a bold, purpose-led platform that connects hunters, foragers, and fishers through shared values of resilience, connection, and self-reliance.

EDUCATION

Wentworth School

Wentworth College is a private school on Auckland’s Hibiscus Coast with a strong academic reputation and a community feel that sets it apart. They needed a website that reflected the calibre of the school – one of the top 1% of Cambridge schools worldwide – while still feeling warm and approachable for prospective families. I designed and built a site that brings their story to life, from academics and pastoral care through to sport and co-curricular life, all structured to make it easy for parents to find what they need and take the next step.

PLUMBING CO.

Mint Plumbing

Mint Plumbing needed a brand and web presence that matched the quality of their work… from residential renovations to large-scale commercial builds. I designed their brand identity from the ground up, then built a WordPress site that positions them as the reliable, experienced team they are. Clean, professional, and built to generate enquiries across every service they offer.

CRYOGENIC INSULATION

Cryoperl

FOOD

Smokai

Smokai is a thriving New Zealand-based company specialising in the design and manufacture of premium food smokers. With a global presence, they are dedicated to equipping customers with the tools, woods, resources, and expertise needed to achieve exceptional results in both cold and hot smoking of fish, game, meat, and other foods.

I teamed up with owner, Tony to provide comprehensive creative and marketing services, including the redesign/rebuild of their Shopify website, photography, videography, social media management, and the creation of various marketing assets and materials.