Eat What
You Kill –

We the brave, seek the wild.

Eat What You Kill is a community-driven lifestyle brand that bridges wild food, adventure, and wellbeing. Built from the ground up, the brand blends storytelling, sustainability, and mental health into a unique social initiative with a global reach. From strategy and identity to content and execution, I led the end-to-end development of EWYK, crafting the brand’s visual identity, designing and building the website, producing original photography and recipes, and shaping its social presence and marketing. The result is a bold, purpose-led platform that connects hunters, foragers, and fishers through shared values of resilience, connection, and self-reliance.

​