Our Branding Process.
In our eyes, a successful brand should be measured by the people it’s influenced, the lives it’s changed and the promises it’s kept. A successful brand will instil passion and confidence in those that choose to follow it.
We spend time with you discussing your brand, it’s past and it’s future. We start with this initial discussion and a creative questionnaire, followed by industry and competitor research. If it is included in the project we complete a strategy session and put together mood boards and collect inspiration to drive us into the next stage.
Once discovery is complete we move into the development of your concept designs. These will be a direct reflection of the work done earlier and the discussed strategy for your brand moving forward. We will complete and supply your concepts with advice on type, colour, tone and use. We will discuss in depth the options we have presented to you.
Once presented and discussed, one of the concept designs will be further refined to align perfectly with your newly defined strategy and direction. We collaborate with you closely to put the final touches on the concept and ensure it meets the requirements as outlined in our earlier meetings. We will package your completed design with all industry standard files and a style guide to use as the basis of your communications and content moving forward.
Your brand design has been completed and delivered along with all the information you require to utilise it now and in the future. Your style guide/brand bible can and will be expanded upon in the years to come. We can now work with you to implement your new identity into new and existing facets of your business. Your newly defined strategy and artwork will become the foundation of your connection to your audience. We can assist with everything from web and online presence to content creation and marketing.
Our Web Design Process.
We help our clients offer more than a service or product. Through effective design, we help them tell stories that communicate integrity and build a genuine community that will be loyal and engaged for years to come.
We spend quality time with you discussing your brand, it’s past and it’s future. We start with this initial discussion and a creative questionnaire, followed by industry and competitor research. If it is included in the project we complete a strategy session and put together mood boards and collect inspiration to drive us into the next stage. If we are working on a re-build we will discuss what is currently working for you, and what is not.
We work with you to plan out a sitemap for your new build. We will discuss design, function and any custom or integration/e-commerce requirements. Our planning phase is also your opportunity to collect and organise your content, text, images and information. We will guide you through the process and make sure we have everything we need to get started. We will assist you with any new content requirements that may arise during discovery and planning.
It’s now our time to shine. We will take over the project at this point and develop 1-3 concept pages for your new site. With your feedback, we will refine these initial designs to ensure they sit in-line with your branding and strategic planning. Once you are happy we will move forward and build out the remainder of the site. With the direction approved you can be confident in the end result. We will then take time to do another full pass over the site with you and make sure it’s perfect, in form and function, across all devices.
During launch week we will be in constant communication to apply the finishing touches, set up your security and hosting, and test the site from end-to-end. You are free to make any final refinements and we will connect your social platforms, communication channels and Google Analytics. We will implement your maintenance plan and run initial backups, switch on all security measures then migrate it to your live URL. In the initial weeks, we will monitor the site and traffic and continue to be there to support you moving forward.
021 642 105
Fuel Media is an Auckland based creative studio. I specialise in brand strategy, design, web development, and impactful content creation.
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